It all started with a juice stand; Lilly Pulitzer opened a juice stand in the sunshine of Palm Beach. To hide stains on her clothing, Lilly made a sleeveless dress made of with colorful prints. The Lilly Pulitzer clothing label was then born. It has now expanded to a full line of dresses, swimwear, tops and bottoms, as well as a full little girls line. If you're looking to get noticed, pull on a Lilly shift dress and hit the town!